Google has struck a deal with MrBeast, the most popular YouTuber, to promote Gemini and Google Health, with one of the first partnerships being a challenge in “the planet’s most unforgiving landscapes.”
In a “multi-year partnership” that extends beyond YouTube, Google will work with MrBeast – aka Jimmy Donaldson – to promote Gemini and Google Health. This starts with a video going live on September 5 on the MrBeast channel that will see Jimmy and co racing through the jungle, desert, and the Arctic, relying on Gemini to help guide them through the challenge. Google says the Fitbit Air will also be integrated into an “upcoming challenge” of some kind.
An ad spot about Gemini will also feature Jimmy, showing how the AI assistant can be used to build out the channel’s infamous stunts.
Google explains:
As the first creator to reach 500 million YouTube subscribers, Jimmy Donaldson, better known as MrBeast, is always pushing the boundaries of what’s possible. Now, he’s tapping into Gemini to help him execute wilder concepts, showing his fans how they can use AI to help turn impossibly big ideas into reality. Along the way, he’ll also show how Google Health can support their daily fitness and wellness goals.
