Chain Reactions Africa, one of Nigeria’s leading public relations consulting giants, has earned another major global distinction, with its “From Promises To Proofs” campaign for the Presidency of the Federal Republic of Nigeria selected amongst the 40 Best PR Campaigns in the world at the 2026 Global SABRE Awards.
The recognition is particularly significant on two fronts. Chain Reactions Africa is the only Nigerian PR consultancy on the global list and stands out as an independent African consultancy amongst a roster largely populated by the world’s major multinational PR networks.
In doing so, the Lagos-headquartered consultancy will fly the Nigerian flag on one of the global industry’s most prestigious stages.
The 40 campaigns were selected from more than 5,500 entries from over 60 countries across the SABRE Awards’ regional competitions, placing the recognition in a highly exclusive category of fewer than one per cent of entries.
Founded by communications industry pioneer, Paul Holmes, PRovoke Media describes the Global SABRE honourees as the “elite of the elite” of global communications work.
