The much-talked-about Big Brother twist may not be what fans were expecting12:15, 08 Sep 2026A major twist in the new Big Brother series has finally been explained, and it may come as a surprise to fans who thought they had it all figured out.‌Ahead of the show's return this Sunday (September 13), speculation has been rife over the meaning behind the "new house every week" concept that was revealed in ITV's official trailer. The broadcaster posted a clip featuring several blinking eyes, which confirmed fresh details about the upcoming series.‌As the teaser unfolds, Big Brother is heard saying: "Big Brother is back. But if you think you know the game...think again. A new house every week. Fresh chaos daily. Everything can change, in the blink of an eye."‌Many viewers were intrigued by the "new house" twist, with some sharing theorise that the Housemates would be physically relocated to an entirely new property every seven days.Posting on X, formerly Twitter, one fan said: "How are they going to go from basically keeping the same style of house for multiple series to having a new house every week?"‌Someone else commented: "I'm intrigued to see how it works, if they execute properly and that it's actually a NEW HOUSE, EVERY WEEK and not just props here and there to make it look different." Others voiced concerns that changing the house every week could ruin the gameshow's simple yet beloved format.But those theories have now been firmly put to rest, with the truth behind the twist revealed to be something completely different.Big Brother's new house every week twist explained‌It was host Will Best who cleared things up, while chatting to fellow television personality Sam Thompson on the Staying Relevant Podcast. He confirmed the twist would not involve a new building each week, reports OK!Will admitted he is usually kept in the dark, but revealed he had been given an unusually detailed briefing ahead of the new run. He said: "So, normally, I know nothing. When I'm doing interviews, I know nothing. However, yesterday, I actually learned some stuff."Content cannot be displayed without consentArticle continues belowHe proceeded to explain what the twist will actually look like, adding: "It's gonna be very different every week. Now, there was some thing of people [saying] 'It's gonna be a totally different house every week!'"That's not gonna happen. It's gonna be a house of different things every week, and I have been told what each week is." Will and co-host AJ Odudu will usher in a fresh group of strangers to the famous house for a full eight weeks of live television, the longest run since the ITV revival began.Big Brother begins September 13 at 9pm on ITV2 and streaming on ITVX.