ITV has unveiled a bold new detail for Big Brother 2026, and fans have been left with plenty to say about the eye-catching design09:27, 11 Sep 2026ITV's his reality series Big Brother is almost back — and it has already got people talking before a single housemate has walked through the door.‌With the brand new series launching this Sunday, September 13 on ITV2 and ITVX at 9pm, ITV has wasted no time stoking excitement by giving fans their first proper look at one of the show's most iconic features: the Diary Room chair.‌The freshly unveiled seat is impossible to miss. Bold, red and emblazoned with a striking eyeball design complete with a large pupil at its centre, the new chair is every bit as theatrical as fans have come to expect.‌The official BBUK social media account kept it simple when sharing the reveal clip, teasing just four words: "New year, new chair." However, opinions appear to be divided.Over on Facebook, one person replied: "J***s looks so uncomfortable", as another admitted: "Making me feel queasy, will have to look away when they’re in the diary room."‌A third branded it as "creepy" as a fourth confessed: "I don’t like it." A fifth added: "It’s giving Year 7 art class, worst one to date." Over on Instagram, another said: "Oh it’s disgusting, how surprising."However, for some, they are excited about the new design as one person said: "Very bright lol and looks gd." Another penned: "Different, weird, creepy, I like it."The Diary Room chair is, of course, far more than just a piece of furniture. It is where housemates retreat to unburden themselves to the Big Brother voice — sharing secret nominations, emotional confessions and, over the years, some of the most memorable moments in reality TV history, reports OK!‌Content cannot be displayed without consentEvery series brings a redesign, and every redesign brings this exact response. This year's series promises to be the most ambitious since ITV revived the format in 2023, with producers billing it as the longest run the channel has delivered so far.Presenters AJ Odudu and Will Best return to front the show, which ITV has described as "a house of surprises" packed with "unexpected twists and game-changing moments around every corner."‌Previously, speculation was rife when Big Brother announced a "new house every week" concept, revealed in the official trailer. In the clip, Big Brother was heard saying: "Big Brother is back. But if you think you know the game...think again. A new house every week. Fresh chaos daily. Everything can change, in the blink of an eye."The rumours came pouring in with viewers suggesting it could mean a complete change to the show as we know it. However, host Will Best confirmed: "It's gonna be very different every week. Now, there was some thing of people [saying] 'It's gonna be a totally different house every week!'"That's not gonna happen. It's gonna be a house of different things every week, and I have been told what each week is."Article continues belowBig Brother 2026 launches on Sunday, September 13 at 9pm on ITV2 and ITVX