Sri Sri Ravi Shankar‘s World Forum For Art and Culture (WFAC) and Creativeland Studios have formalized a partnership to take “Krishnavataram,” a trilogy tracing the life of Hindu God Lord Krishna, to international audiences.
The association was made official on Janmashtami, the Hindu festival marking the birth of Lord Krishna and one of the most widely observed celebrations on the Hindu calendar. WFAC and Creativeland Studios finalized the deal in the presence of Ravi Shankar.
“Krishnavataram” is envisioned as a three-part retelling of Krishna’s life, with its chapters subtitled “Hridayam” (“The Heart”), “Manaha” (“The Mind”) and “Atman” (“The Soul”). The first installment, “Krishnavataram: Part 1 – Hridayam,” is directed by Hardik Gajjar and stars Siddharth Gupta as Krishna, with Sanskruti Jayana as Satyabhama, Sushmita Bhatt as Radha and Nivaashiyni Krishnan as Rukmini. The film has already had a run in Indian theaters, and the new partnership is aimed at carrying it to viewers abroad.
The rollout will begin with a wider theatrical release, reaching the Indian diaspora and international audiences in the Hindi, Tamil, Telugu and English languages. WFAC and Creativeland Studios also plan to extend “Krishnavataram” into series, music, live experiences, games, education and immersive cultural programming.
