Bad Bunny won his first Primetime Emmy on Saturday (Sept. 5) – night one of what were formerly known as the Creative Arts Emmys, which were held at the Peacock Theater at L.A. Live in Los Angeles. The Puerto Rican superstar won outstanding variety special (live) for The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny (NBC). He won as both the lead performer and a producer.
It’s just the second Super Bowl Halftime Show to win the top program Emmy. The Pepsi Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, 50 Cent won four years ago. Shawn Carter (Jay-Z), Desiree Perez and Jesse Collins won as executive producers of both shows. Dave Meyers won as co-executive producer of both shows.
The other nominees in the category this year were 83rd Annual Golden Globes (CBS), 68th Annual Grammy Awards (CBS), The Oscars (ABC) and 78th Annual Tony Awards (CBS).
The award comes seven months after Bunny became the first artist to win album of the year at the Grammy Awards for a Spanish-language album. He won for DeBÍ TiRAR MáS FOToS.
The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny won seven awards, easily becoming the most-awarded Super Bowl halftime show in Emmy history, surpassing the aforementioned 2022 hip-hop show, which won three. It is also the first Spanish-language program to win outstanding variety special (live).











