The problem that wouldn't leave me alone
A few months ago I was auditing a client's site and had five tabs open: Hotjar for heatmaps, Ahrefs for SEO, a spreadsheet for tracking fixes, ChatGPT for "why is this page not converting," and a half-finished Notion doc trying to tie it all together.
Somewhere around tab four, it hit me: none of these tools talk to each other, and none of them tell you what to actually do.
Hotjar and FullStory show you that people bounce off a page. They don't tell you why, and they definitely don't hand you a fix.
Ahrefs and SEMrush dump a spreadsheet of 300+ "issues" with no prioritization. Which one do you fix first? Good luck.
