I started building English tool sites in early 2026. The goal was simple: build sites that get indexed by both Google AND AI Overviews, with minimum cost.

4 months later, I have 15 tool sites under one domain (deepfms.com) — converters, dev tools, USB-C calculators. Some are doing 200+ daily PV. Some got cited by AI Overview within days.

Here's my complete SOP, soup to nuts.

1. Keyword Research: Not every keyword is worth your time

The Core Metric: KGR (Keyword Golden Ratio)