Philadelphia 76ers forward LeBron James teased a forthcoming partnership with Polymarket through a video posted to X and Instagram on Saturday, six weeks after traders across prediction market platforms traded more than $273 million worth of contracts tied to his decision to join the team.
A spokesperson for James told The Block that the video is a tease for a larger campaign that will be rolling out next week, that James's work with Polymarket will focus on football, and that his prior deal with DraftKings has expired.
"Welcome to Polymarket HQ. Coming soon," James wrote in posts on X and Instagram. The caption adds: "In partnership with @Polymarket."
Welcome to Polymarket HQ. Coming soon. 👀
In partnership with @Polymarket pic.twitter.com/bNe5s1IkdO
