Mitsubishi's latest Outlander launched in the Philippines. (Photo by Mark Pangandian)
Support CleanTechnica's work through a Substack subscription, on Patreon, or on Stripe. Help us produce all of the high-quality, original content we publish week after week despite the challenges of content-scraping AI, antisocial media, inflation, and other hurdles.
MANILA, Philippines — The last time Mitsubishi tried selling a plug-in hybrid SUV to Filipinos, almost nobody bought it.
That was September 2020. The country was in the thick of pandemic lockdowns, public charging stalls were nonexistent outside a handful of mall parking basements, and the third-generation Outlander PHEV was stuck behind the glass of a single pilot showroom along Manila Bay carrying an eye-watering sticker price of P2,998,000 (about $48,000). With no government tax breaks on the books, the pioneer quietly disappeared from local brochures without making a dent.
Six years later, Mitsubishi Motors Philippines Corporation is having another go at plug-in hybrid SUV power.
