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Part 1: The New Establishment
The Philippine automotive market has moved beyond asking whether electrification will arrive. At the tenth edition of the Philippine International Motor Show (PIMS), the question was no longer if alternative powertrains would become mainstream, but which technologies, brands, and business models would define the transition.
Organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) at the World Trade Center Metro Manila, the biennial exhibition carried the theme “Forward in Every Drive.” More than a slogan, it reflected the direction of an industry that appears increasingly convinced that the future of mobility in the Philippines will be shaped by some form of electrification.
The scale of the exhibition underscored that shift. Seventeen of CAMPI’s 32 member brands occupied the exhibition halls, displaying more than 150 vehicles. Approximately half featured some form of electrified powertrain, from battery-electric city cars and plug-in hybrid sport utility vehicles to electric vans, trucks and motorcycles. Newly elected CAMPI President Jose Maria Atienza described the local automotive industry as vibrant and competitive, noting that the integration of electrified technologies has become a commercial necessity rather than a peripheral experiment.
