CJ ENM is launching two free ad-supported streaming television channels on Amazon Prime Video in the United States on Friday. The channels, CJ ENM K-Stories and CJ ENM K-Pop, will run around the clock and showcase Korean dramas, films and music. CJ ENM said the move is meant to expand its audience, monetize its content library and tap the fast-growing FAST market.
K-Content channels on Prime Video in the U.S. / Courtesy of CJ ENM
American television viewers are getting two new front-row seats to Korean entertainment, and accessing them will not require a subscription.
CJ ENM, the entertainment powerhouse behind global smashes like "Parasite," said Friday that it is launching two free ad-supported streaming television (FAST) channels on Amazon Prime Video in the United States. Operating around the clock, the brand channels — “CJ ENM K-Stories” and “CJ ENM K-Pop” — aim to expand the reach of Korean drama, film and music directly into American living rooms.
The venture signals a strategic push by CJ ENM to monetize its extensive content library while leaning into the rapidly expanding FAST market, which offers linear, cable-style channels over the internet without monthly fees. As traditional paid streaming services face consumer fatigue over rising subscription costs, free ad-supported platforms have quietly emerged as a dominant force in American media consumption.
