Seo Jang-ho, left, executive vice president of CJ ENM, poses with Shilangi Mukherji, center, director and head of Amazon Prime Video India, and Amazon Prime Video India's Director & Head of Content Licensing Manish Menghani during their content partnership agreement ceremony in Mumbai, Monday. Courtesy of CJ ENM
CJ ENM said Tuesday it has expanded its content partnership with Amazon Prime Video India, agreeing to bring more than 100 titles to the streaming platform over the next two years as demand for Korean entertainment grows in India.
The multiyear deal, signed in Mumbai on Monday, builds on an existing agreement between the two companies.
It includes 26 new series alongside a broad slate of CJ ENM's library titles, the company said. All new titles will carry English subtitles as well as Hindi, Tamil and Telugu dubbing.
The lineup opens with the third season of "Yumi's Cells," a franchise CJ ENM said topped streaming charts in 81 countries, including the United States, Brazil, France and the United Arab Emirates.
