By
Sinda Matiko
Correspondent
Nation Media Group
When actress Sarah Hassan scrolls through social media, she knows her face is more than a photograph. It is an asset.
A face, a name or even a social media handle is no longer just part of fame.
By
Sinda Matiko
Correspondent
Nation Media Group
When actress Sarah Hassan scrolls through social media, she knows her face is more than a photograph. It is an asset.

What’s in a name? In music, sometimes everything. Across Tanzania’s entertainment scene, several artists have made bold moves by…

Fame has always been the dream. For many artistes, it represents success, the moment their names appear on billboards, their…

Across Africa, social media redefines politics, culture, identity, and connection, blurring community and performance.

The article argues that unlike past regimes that feared politically conscious artists, today’s Kenyan government increasingly…

The shift is fueling the rise of platforms that allow social media users to participate in brand campaigns and potentially earn…

We should be asking harder questions: What value has the content created? What intellectual property has been built? What revenue…

Why Kenya must take content creation seriously

Social media influencers don entrepreneurial hat; launch VC-backed consumer brands - The Economic Times

Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPs

Beyond Sponsorship: Nation Media Foundation bets on Kenya’s creative economy with Marketing X Live