Eva Olid, Manchester United women’s new head coach, has said the club’s ownership’s message to her has always been: “We want to invest”.The 41-year-old Spaniard has replaced Marc Skinner, whose five-year tenure at United came to an end last month with the mutual termination of his contract. Skinner, who repeatedly called for more investment into his team, left over a disagreement regarding the club’s new direction.The club say they are focused on a sustainable investment model for recruitment and developing younger players. Meanwhile, English billionaire Sir Jim Ratcliffe, who has a 29 per cent stake in the club and operates its football operations, has previously been criticised for his comments stating his focus has been on the men’s team.Olid, however, has said she has received reassurances. “My first days I had conversations, short conversations with everyone,” the Spanish coach said at her first press conference.“The message has always been that we want to invest, but in everything, not just on players. It’s important we have the right staff, the right coaches, it’s not just about players.“The message is that they want to win, it’s not that now we just develop, no, they want to win. I’m here to make that happen, but with a solid identity.”The alignment between coach and club regarding the style of football was also influential in her decision to join.“The club wants to play attractive football, attacking football, being brave, we know that being brave can sometimes have risks, but the club supports me and takes that risk, then they signed me for that. I have to be faithful to that, I cannot change now, because they appoint me for that reason, then I have to go with that.”United have made four signings this summer, defender Andrea Medina, backup goalkeeper Janina Leitzig, Swedish winger Monica Jusu Bah and Mexico defender Rebeca Bernal. The latter two were announced in the last week of the transfer window and Bernal will be available to play against London City Lionesses on Friday.Olid, who confirmed there would be no more signings this window but there are plans for January, said she needed a different player profile from Skinner.“That puts us in a situation that has been such a short period to react about the players that I need, for that we have some plans in January about signing players that I really need for my style of play and game model,” she said.Only time will tell on United spending commitmentOlid has had just three weeks of pre-season to communicate to players and staff her vision of “attacking football”. That is not long amid a lot of change and she has had to focus just on the essentials to get the team ready.She would not be drawn into the team’s aims for this season, sticking to the phrase: “We want to win every match” but there have been concerns that given the significant player departures and focus on youth, United will fall away from the leading pack this season. With clubs like Tottenham Hotspur, London City Lionesses and Brighton, albeit the latter has just appointed a new head coach, knocking at the door, this could be United’s toughest season yet.Promises of investment at face value are encouraging but United have historically run their women’s team on a shoestring budget and yet managed to overperform. Olid said she needs investment across the board, including staff, coaches and infrastructure but only time will tell given United’s reluctance to do so in the past.