Thursday, September 3rd, 2026 – 1:01 am

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This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising.

That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group.

The digital-native ecommerce brand category is often thought of as a child of venture capital. But that’s in large part because those companies, as startups in a new field with little auditable history or established business fundamentals, had little access to traditional bank loans.