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In a push for horological respect, the watchmaker wants to go from shock value to substance.
Hublot’s Big Bang 20th Anniversary Red Magic marketing campaign featured Karl Lagerfeld’s cat.
Hublot began spruiking a new watch last year, the Big Bang 20th Anniversary Red Magic. The face of the marketing campaign wasn’t an actor or a model. Nor was it an athlete or musician. Instead, the left-field promotion centred on a wristless animal named Choupette, the late Karl Lagerfeld’s fluffy white cat.
