By
Jackson Ngari
Contributor
Nation Media Group
Every month, another marathon appears on Kenya’s race calendar, and for Caroline Njeri, that means more runners walking into her shop looking for a new pair of shoes.
For budget-conscious consumers, cheaper brands offer an entry point. Others, however, are willing to spare no expense for premium footwear and apparel.
By
Jackson Ngari
Contributor
Nation Media Group
Every month, another marathon appears on Kenya’s race calendar, and for Caroline Njeri, that means more runners walking into her shop looking for a new pair of shoes.

Through Standard Chartered Foundation, marathon registration proceeds have supported education, employability and…

Despite the health, social and economic benefits associated with marathons, concerns have emerged over some post-race celebrations

The real ‘secret’ of their success lies in a complex network of social mobility and connection with local communities.

The growing love of running in the country is helping sustain growth for global sportswear brands, even as the industry's…

A few days ago, a story sent a shiver down the spine of many an East African sports fan: the era of Ethiopian, Kenyan, and (to a…

Maurten’s energy gels and drinks are elite runner’s go-to nutrition