President Donald Trump’s extremely well-heeled political operation has begun an advertising campaign ahead of the 2026 midterm elections that Republicans have been eagerly awaiting.
But the first offerings focus on something decidedly unpopular: Trump himself.
The new ads from Securing American Greatness, the nonprofit arm of the pro-Trump super PAC MAGA Inc., seem to confirm reporting from the Atlantic and Trump’s recent comments suggesting the campaign will largely focus on Trump rather than the Republicans in Congress who will be on the ballot this fall.
One of the spots, titled “Toughest Guy,” looks exactly like an ad that could be run for one of Trump’s campaigns. It features UFC President Dana White praising Trump’s toughness, followed by Trump delivering high-minded lines about the primacy of America.
“We will be prosperous. We will be proud. We will be strong, and we will win like never before,” he says.
