A sign on the Canadian side of the border of Lake Ontario, after Trump renamed it Lake America.

Laura Beveridge

Serafino Rosso lives in a big home in this tiny town overlooking the Great Lake it’s named after. When President Donald Trump renamed the lake, Rosso thought: Why stop there?

“I would like it if they changed the name here to the Town of America: The Town of America on the Lake of America,” Rosso, a 41-year-old telecoms manager, said proudly while standing outside Ontario’s lone grocery store. “It makes me feel really patriotic. It felt Canadian before.”

Trump escalated a trade war with Canada with his executive order renaming Lake Ontario to Lake America, sparking an international outcry. Even in places where most people love Trump, not everyone is on board with upending centuries of tradition to score points in an improvised trade war.