Feature
D&G’s Creative Technology head shares how industry AI standards lead to better execution.
by Emma Thumann September 02 2026
AI isn’t new, but over the past five years, industries across the globe have witnessed a massive surge in its use. The advertising and marketing industry is no exception, with agencies increasingly incorporating AI capabilities into their workflows and projects.
However, not everyone is comfortable with this change, especially younger generations. Some 48% of employed Gen Zs say the risks of using AI in the workforce outweigh the benefits, according to an April Gallup study.
