By Juliet Ebirim
Stakeholders in Nigeria’s film industry have been urged to look beyond box office performance and focus on building intellectual property capable of generating value across multiple platforms and markets.
The call was made by the Managing Director of Nile Media Entertainment Group, Moses Babatope, during a solo presentation at the 2026 Nigerian International Film and TV Summit (NIFS), held August 26 at Glover Memorial Hall, Lagos. His presentation examined the evolution of Nigeria’s film industry, changes in distribution and opportunities for Nigerian content in local and international markets.
Speaking at the event, Babatope said the commercial value of a film could extend well beyond its theatrical run through streaming, television, airline entertainment, festivals, special screenings and international licensing.
“Success today is not just weekend performance. Success is lifetime value,” he said.He cited The Wedding Party as an example of a Nigerian film that has continued to be licensed and monetised years after its cinema release, noting that filmmakers and rights holders could benefit from treating films as long-term intellectual property assets.
