The company also onboarded Shah Rukh Khan, as the face for its upcoming campaign “Vi badal raha hai... tayaar rahiye”.Telecom operator Vodafone Idea (Vi) on Tuesday refreshed its brand identity, evolving its signature visual particle into a 3D sphere, which has now been moved to the top. As per company CEO, the brand change also nods towards the telcos future ambitions of acting as a tech company.“Over the coming weeks, this evolution will come alive with strategic launches, new campaigns and a range of experiences that will shape how we engage with our customers. The new identity captures optimism—an optimism for everything that is possible today, more importantly for what we can bring to both; our retail customers and enterprises in the future as a tech company,”said Abhijit Kishore, CEO, Vi in a press release that described the new logo to reflect Vi’s optimism and possibilities it sees for the future.The new identity will be rolled out progressively across Vi’s consumer touchpoints, digital platforms, retail presence and communications starting September 1.The company also onboarded Shah Rukh Khan, as the face for its upcoming campaign “Vi badal raha hai... tayaar rahiye” (Vi is changing, be ready).“Shah Rukh Khan coming on board is symbolism of the energy, ambition and optimism that Vi is bringing to its new phase. The reveal is deliberately a teaser—getting customers excited for what is coming, while inviting them to wait and watch for what Vi has in store,” said Vi, adding that the refresh represents Vi’s natural evolution from a telecom provider to a partner that creates meaningful experiences for its consumers with connectivity as the backbone.Published on September 1, 2026