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Under Armour has cut more than 25% of its products over two years, while Helen of Troy and smaller brands are making similar moves
Companies are scaling back the variety of goods they stock as rising tariffs, freight expenses, and warehousing costs squeeze their bottom lines, according to The Wall Street Journal. Companies including Under Armour $UAA and consumer-products maker Helen of Troy are among those cutting back on the range of goods they offer.
Under Armour has reduced its product count by more than 25% over the past two years, focusing investment on its bestselling items. "Selling so much more of so many less things at a much higher full-retail price—that's really speaking to what we're looking for," Chief Executive Kevin Plank said on an investor call on Aug. 7.
Helen of Troy, the company behind Hydro Flask water bottles and OXO kitchenware, told shareholders at a meeting last week that reducing its product lineup is one of the steps it has taken to counter higher U.S. tariffs, according to the Wall Street Journal.
