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Dive Brief:

Under Armour has cut 25% of its SKUs over the last two years as the retailer targets a more disciplined inventory approach, President and CEO Kevin Plank said during a May 12 earnings call.

The retailer expects to make further reductions, prioritizing “fewer, better products” that align with concentrated demand alongside a less complex supply chain, Plank told analysts.

“Importantly, this is not just lower inventory, but better inventory with improved quality driven by tighter buys, a more focused assortment and stronger alignment with demand,” Reza Taleghani, EVP and CFO, told analysts.