Sep 1, 2026 – 5.00amEucalyptus will retire its Pilot brand in Australia and rebrand as Hims as it looks to expand beyond sexual health, weight loss and hair loss into a complete digital health platform for men.The rebranding, due to take place on Tuesday, represents the first major change to the digital healthcare start-up since it was acquired by Nasdaq-listed obesity drugs giant Hims & Hers Health for more than $1.6 billion in February.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Eucalyptus scraps Pilot brand as Hims plots Australian expansion
The rebranding represents the first major change to the digital healthcare start-up since it was acquired by Hims & Hers Health for more than $1.6 billion.
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