Hims Enters Australia, Marking First Expansion into the Asia-Pacific Market
With the rebrand of Pilot, Eucalyptus' men's health platform, Hims enters a new market, supporting its path to $1 billion in international annual revenue within the next three years
Hims & Hers Health, Inc. (NYSE: HIMS), the leading global health and wellness platform, today announced it is now serving customers in Australia, marking the company's first-ever presence in the Asia-Pacific market. The entry follows Hims & Hers' acquisition of Eucalyptus earlier this year and begins with the rebrand of Pilot, Eucalyptus' men's health platform, marking the first Eucalyptus brand to transition to the Hims brand.
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Australia represents a meaningful growth opportunity for Hims & Hers' international business. The country's telehealth sector is projected to grow to USD $2.56 billion by 2034. We expect the Australian market to play an important role in helping us reach $1B in international annual revenue within the next three years. That opportunity is underscored by unmet demand: nearly 30% of Pilot's patients live in regional and rural Australia, where getting care for some of the most important health issues men face has too often meant a long drive, a long wait, or going without. Pairing Pilot's local trust and clinical expertise with Hims & Hers' proven digital platform is designed to convert that need into durable growth.
