PremiumOpinionOpinion byMatt CowleyMatt Cowley is chief executive of the Tauranga Business Chamber·Bay of Plenty Times·31 Aug, 2026 04:30 PM4 mins to readBusinesses risk automating away the human qualities customers value most, writes Matt Cowley. Photo / 123rfRemember when many of us started replacing old light bulbs with LEDs because they used less power and cost less to run?Our power bills never reduced as LEDs were so inexpensive, we put them everywhere. Under the kitchen cabinets, along the driveway, around the deck, and in the garden.TOP
AI will make human judgement, trust and originality more valuable
OPINION: Businesses risk automating away the human qualities customers value most.








