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EABL publishes list of authorised distributors across Kenya to help consumers and retailers identify legitimate supply channels. [File, Standard]
Kenya’s alcohol industry is facing pressure from a growing illicit market that is taking a large share of alcohol sales and eroding legitimate business.
Illicit alcohol accounted for 60 per cent of alcohol consumed in Kenya by volume in 2024, according to a 2025 Euromonitor International study commissioned by the Alcoholic Beverages Association of Kenya and cited by the Anti-Counterfeit Authority.
The study found illicit alcohol volumes grew 27 per cent between 2022 and 2024, with the illegal market estimated at Sh203 billion and linked to about Sh120 billion in lost government revenue in 2024.
