Apple surprised many when it quietly announced updated Mac mini and Mac Studio models shortly before its September event. We would normally have expected these announcements to be part of that event.
One strong theory is that the company may be making a lot of big announcements in its ‘Surprise and shine‘ keynote, and therefore wanted to get these updates out of the way beforehand. But a new report presents another theory …
Announcing the new Mac mini and Mac Studio models just a fortnight ahead of the September 9th event seemed surprising. Why not wait the extra couple of weeks and do it properly, rather than just via press releases?
The Information says that the decision was made because the company was taken by surprise by the level of demand for the models for AI applications, and with some configurations unavailable for months, Apple brought the announcements forward for this reason.
9to5Mac’s Take
