Artificial intelligence is spreading fast enough to make ethics manuals look almost quaint. Governments therefore face a difficult task: setting basic rules for a technology that changes faster than regulation can keep pace.

On Monday, the South Korean government approved updated national AI ethics principles as generative AI becomes woven into everyday life and business.

The framework rests on three core values: human dignity, the common good and the sustainability of humanity. Seven principles put those values into practice for AI development and use: human-centeredness, privacy protection, fairness and inclusiveness, accountability, safety, reliability and transparency.

They apply across the AI life cycle, from development and provision to use and monitoring, and assign responsibilities not just to providers but to users, government and society. That is the framework’s most consequential shift.

The principles remain voluntary, leaving room for experimentation. Their practical value, however, will depend on whether general principles can become workable standards.