Mumbai: Managing Director and Chief Executive Officer of Tata Motors Passenger Vehicles (TMPVL) and Electric Mobility (TPEM) businesses Shailesh Chandra during the launch of Tata Sierra EV, in Mumbai, Maharashtra, Tuesday, June 30, 2026.
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Tata Motors Passenger Vehicles Ltd is gaining market share in the electric vehicle segment and has seen a three-fold increase in EV bookings over the last six months, even as production capacity is restricting its ability to fully capitalise on the strong demand, according to a senior company official.In an interview to PTI, Tata Passenger Electric Mobility Ltd, Chief Commercial Officer Vivek Srivatsa said, "If you see the last two three months, we are actually gaining market share every month. So it is the other way round, and in fact, in the last six months, the gap between us and the number two player has increased. And I would also publicly state that we had three 3x growth in bookings for EVs, and we are only restricted by our production capability".Tata Passenger Electric Mobility Ltd is a part of Tata Motors Passenger Vehicles Ltd Group."I think consumers are increasingly confident of our products, and we have the widest product range, providing EVs to all kinds of different use cases," he said.The company is also expecting a strong festive season, with Srivatsa saying the current momentum could make September-December the industry's largest-ever quarter."I think the trends are very positive. You know, if you look at quarter one, I think the industry had never before seen growth close to 46 per cent year-on-year."EVs have grown even faster, 77 per cent year-on-year growth, and if I look at the months of July and August, the momentum seems to continue, and that means the festive season, indications are that it's going to be extremely positive, quite likely to be the largest quarter for the industry," he said.Srivatsa, however, acknowledged that the industry's year-on-year growth rate could moderate from the end of September as the base effect kicks in, even though absolute sales could remain strong."In terms of percentage growth, we might taper off, but actual numbers would still be probably extremely high," he said.The demand momentum has persisted nearly a year after the government's GST 2.0 reforms came into effect on September 22, 2025.Under the revised GST structure, electric vehicles continue to attract 5 per cent GST, while on small cars it was reduced from 28 per cent to 18 per cent. The GST rate on larger cars was rationalised to 40 per cent without compensation cess.According to Srivatsa, the impact of GST rationalisation continues to support vehicle affordability, while new launches have expanded consumer choice."Yeah, I think GST 2.0 impact is continuing even now, close to a year after it was launched. Consumers are still seeing benefit. Added to that, I think product launches have added a lot of options for consumers. That is what is going to power the festive season," he said.The strong outlook comes despite recent price increases announced by automakers, including Tata Passenger Electric Mobility.The company is set to raise prices in September, but Srivatsa said he did not expect the move to materially affect festive-season demand, while the impact beyond the festive period would need to be monitored."I think price hikes have been fairly recent. We are taking a price hike in September. I would say that the price hike should not affect the festive season, but longer term, what happens after festive season is something we'll have to watch out for," he said.Srivatsa also attributed the broader demand momentum to factors beyond GST, including a growing consumer preference for alternative-fuel vehicles following the West Asia crisis and changing mobility preferences among Indian consumers."GST has made cars more accessible and also increased EV adoption or alternate fuel adoption, especially after the West Asia crisis is also pushing customers to look at alternate fuel options. On the softer side, if you see behaviourally, I think Indian consumers are more and more aligned towards on-road travel with their families," he said.Published on August 30, 2026
