RAXXO sells across three shapes of value, merch, one-time digital downloads, and hosted tools, and the pricing model follows the shape instead of a single house rule
The test I run on every new tool is one question, does the value get handed over complete at the moment of download, or does it keep accruing only as long as something keeps running
Blueprint shipped as a one-time package on purpose, a finished guide does not need a server to keep paying rent after someone owns it
Free is not a third pricing tier, it is a deliberate zero for tools built to earn trust before anyone is asked to pay for anything
Two Very Different Kinds of Value
