SynopsisAther Energy expects its new Konark electric scooter to deliver higher gross margins than the Rizta within a year, CEO Tarun Mehta told ET. Built on a lower-cost platform, the Konark will target mass-market buyers. Ather plans to expand production capacity while improving profitability and expects its new plant to add capacity from January.Ather Energy expects its new Konark electric scooter to deliver better gross margins than its popular Rizta within a year, as the company bets on a lower-cost platform to take its products into the mass market and improve profitability, cofounder and CEO Tarun Mehta told ET.“In a year's time, Konark should yield higher gross margins than Rizta. It'll take a few quarters for the margins to flow through the entire operations,” Mehta said in anNow Playing
Ather expects mass-market Konark e-scooter to deliver higher margins than Rizta within a year: CEO Tarun Mehta - The Economic Times
Ather Energy expects its new Konark electric scooter to deliver higher gross margins than the Rizta within a year, CEO Tarun Mehta told ET. Built on a lower-cost platform, the Konark will target mass-market buyers. Ather plans to expand production capacity while improving profitability and expects its new plant to add capacity from January.
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