Even with 'Coyote vs. Acme' and 'The Dog Stars' opening, exhibitors are still betting heaviest on Sony-Marvel's friendly neighborhood Spider-Man.
Stop us if you’ve heard this before: That Spider-Man: Brand New Day movie? It’s doing pretty darn well. Insanely well. Like $2.24 billion and counting worth of well.
Now, going into its fifth weekend, the Sony-Marvel blockbuster is quietly showing another type of strength: Even with two new major films opening, exhibitors are keeping Brand New Day in more theaters than any other movie.
It’s close, mind you, but still: Brand New Day will be in 3,678 theaters, more than any other title, just barely dropping from last weekend’s 4,006.
The Looney Tunes legal comedy, Coyote vs. Acme is opening in slightly fewer theaters — 3,575 — despite very strong reviews (95 percent critics score on Rotten Tomatoes; read The Hollywood Reporter‘s review) and strong audience scores (92 percent). Coyote vs. Acme is tracking for a somewhat modest $14 million to $22 million domestic opening. While it might not prove to be a hit, its overall reception is certainly making the case that it was a movie worth releasing rather than shelving for a tax write-down, as Warner Bros. originally planned.
