Published on

28/08/2026 - 16:43 GMT+2

Souvenirs are no longer just about postcards and magnets – travellers are now bringing home new skills and hobbies as well.

This has been dubbed the ‘skillcation’ travel trend, and it has been gaining serious momentum this year.

IHG Hotels & Resorts, in collaboration with Talker Research, surveyed 1,000 Americans and found that nearly half (47%) are interested in taking a skillcation, and remarkably, 68% believe such an experience could be life-changing.