Updated data shows that, yep, Android is still the dominant force in the global smartphone market, but country-by-country breakdowns would hint otherwise – and Google’s Pixel series really only breaks into the conversation in one country, too.
Counterpoint Research published a breakdown of global smartphone OS share, measured by sales, with Android taking the win by a mile. On the global scale, Android makes up about 75% of smartphone sales compared to iOS, which makes up 20%. The last 5% is Huawei’s HarmonyOS. Q2 2026’s numbers aren’t that different from the same time last year, with Android down from 79%, ceding 4% to Apple and 1% to Huawei.
Counterpoint Research
The report brings out that the popularity of the Galaxy S26 series, the Ultra in particular, helped in “mitigating” Android’s overall decline amid RAMageddon’s impact on the market.
Android’s sales share fell 4% YoY in Q2 2026 to 75%, as competition from iOS and HarmonyOS intensified. The Samsung Galaxy S26 series performed better than its predecessor, mitigating the overall decline in Android’s share. Chinese Android OEMs are shifting their focus to higher-value devices and scaling back activity in the entry-level segment to navigate RAM shortages and rising costs.
