New data from Q1 2026 offers a look at the US smartphone market where Google Pixel has solidified a #4 spot, but saw its shipments drop year-over-year, with only around 800,000 devices shipped during the first quarter.
Omdia reports that the US smartphone market dropped by around 3% year-over-year (YoY), with nearly every brand seeing its totals drop. Apple retained its dominant 60% share of the US market, with 19.9 million shipments being down 3% YoY. Samsung, despite a popular Galaxy S26 series, saw shipments drop by 5% to the tune of 7.9 million and 24% of the overall market.
The only brand in the top five that grew was Motorola, which saw its shipments jump from 3 million in Q1 2025 to 3.6 million in Q1 2026, up 18% YoY and growing Motorola’s share of the market to 11%. This was attributed to the latest Moto G series devices (prior to price hikes) which made up 70% of the quarter’s shipments.
Google Pixel, meanwhile, saw a drop of 7% YoY despite the Pixel 10a’s launch in Q1. Pixel retained its 3% share of the overall US smartphone market, with shipments dropping from around 900,000 in Q1 2025 to aroud 800,000 in Q1 2026 – Pixel still makes up a very small portion of the US market.
