Apple Inc (NASDAQ) stock edged higher in Friday premarket trading as investors weighed the company’s new leasing strategy against a mixed backdrop for mega-cap technology stocks.
Nasdaq futures fell about 0.5%, while S&P 500 futures slipped 0.03%.
Counterpoint Sees Leasing Supporting Volume And Premium Mix
Apple is shifting its device financing strategy toward leasing as higher hardware costs and potential price increases put more focus on monthly affordability.
Counterpoint Research analyst Maurice Klaehne said the new Apple Upgrade program could help protect device volumes as prices rise while encouraging customers to choose higher-priced configurations.
