In English soccer culture there is a golden rule: support the badge on the front of the shirt, not the name on the back.The docu-series Sunderland ’Til I Die, about an English soccer club, captures this distinction. As one die-hard fan says over the airwaves: “Managers change, owners sell up, players move on. The only constant is us. We aren’t going anywhere, so they better start fixing what’s broken.”Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles