Out of the thousands of words written about the Sydney Swans saga, the most breathtaking dissonance between the club’s cultivation of its hyper-inclusive brand and the reality of the alleged events that unfolded 500 metres from the MCG has been the most jarring part of the story.For years, the club promoted itself as a safe, prestigious and culturally superior brand. Yet its Diversity Action Plan now feels performative rather than progressive.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Swans saga exposes the AFL’s entitlement culture
Adult men in a highly sought-after profession, paid well and behaving like turkeys, would not fly in any other workplace.
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