If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
This summer, luxury beauty houses are bottling up some serious star power, tapping everyone from Zendaya to Jacob Elordi to front their latest scents.
Prada Beauty just named Zendaya the global ambassador for its Paradoxe franchise, while Elordi succeeds Timothée Chalamet as the face of Bleu de Chanel, starring in a new campaign directed by Alfonso Cuarón. Jonathan Bailey, meanwhile, is lending his leading-man charm to Armani’s I Will — the house’s first new men’s fragrance in more than 20 years — with a campaign directed by Todd Field.
Valentino Beauty is also doubling down on Hollywood wattage, naming Dakota Johnson and Alexander Skarsgård ambassadors for Vendetta — marking the launch of the Maison’s first Prestige fragrance franchise in six years. Photographed by Inez & Vinoodh, the campaign casts the pair as a modern Donna-and-Uomo duo in an “us-against-the-world” romance, which continued this week in a campaign film starring the two actors.
Here’s what you need to nose.
