DUBAI: Prada’s first-ever global beauty brand ambassador, supermodel Bella Hadid, has a new face joining her on the roster: Hollywood star Zendaya.
Zendaya, 29, is in the middle of a stellar 2026; she’s currently wrapping up press for “Spider-Man: A Brand New Day” right off the back of a world tour for Christopher Nolan’s mega hit, “The Odyssey.” Later this year, she will also star in “Dune: Part Three,” out on Dec. 18.
The announcement was shared via Instagram, where Prada Beauty introduced Zendaya as the face of Paradoxe, one of the house’s signature fragrances.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone,” Zendaya said in a statement. “For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand feels like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite.”
Earlier this year, in March 2026, Prada signed Hadid as its first global beauty ambassador. She helped introduce the first blush, Prada Touch, into the brand’s makeup collection this month.
