DUBAI: Prada has signed its first global beauty ambassador — Bella Hadid, who will help introduce the first blush, Prada Touch, into the brand’s makeup collection this month.
The cheek and lip product marks a new chapter for Prada’s cosmetics. Featuring a cream-to-powder formula, it comes in stackable, pocket-sized packaging in the shape of the house’s renowned triangle. Its tactile texture melts into skin to create a soft, matte finish, with color lasting up to 12 hours without touch-ups.
Prada’s global president, Rosa Carrico, says the concept behind the launch is independence.
“It’s about celebrating women who don’t need complication to feel powerful,” she said. “When a woman masters her beauty routine without relying on hours of preparation or countless products, she gains something even more valuable — time.”
Palestinian US Dutch model Hadid recently flew from Paris to Los Angeles to launch her latest campaign with US fashion retailer Revolve. Hadid fronts a campaign launching the e-commerce department store’s first-ever in-house brand, Revolve Los Angeles.
