Apple is gearing up for a hike in iPhone prices. Soaring memory and components costs are squeezing Apple's margins, reports Bloomberg's Mark Gurman. The price hikes will likely show up in theiPhone 18 Pro series expected to be released in September.Gurman has described an iPhone price rise as more of a "when" than a "if" and the tech giant has already bumped up prices for several Mac and iPad models due to increases in component costs.About The AuthorHey there, i am a technology enthusiast with a deep passion for gadgets, consumer electronics, emerging technologies, and the fast-paced world of digital innovation. Constantly exploring the latest tech trends, product launches, and industry developments, I enjoy translating complex technological advancements into engaging and accessible stories for readers. My interests span smartphones, wearables, artificial intelligence, smart devices, and the broader technology ecosystem. As I begin my journey as a Tech Journalist at Gadgets Now, I am excited to contribute to a platform that informs millions of readers, combining my passion for technology with storytelling to deliver insightful, accurate, and timely tech coverage.Rival tech brands like Samsung and Google have also recently hiked prices on their flagship devices by $100, likely giving Apple a comparison point. Reports from India indicate a hike of Rs 10,000 may occur on future iPhone devices, while Apple has been hesitant to make an official announcement.Rising memory costs are putting pressure on Apple’s iPhone marginsThe biggest factor behind the expected price increase is the sharp rise in memory and silicon costs. Bloomberg’s Mark Gurman said Apple is facing the same memory shortages affecting the wider technology industry and that higher component expenses are increasingly difficult to absorb.Recent analysis from TrendForce estimated that the bill of materials for a 256GB iPhone 18 Pro could be about 38% higher than that of the comparable iPhone 17 Pro. Memory alone is estimated to account for a much larger share of component costs than a year earlier.Gurman has indicated that Apple may absorb part of the increase, but a price rise remains likely as the company seeks to protect margins.Apple is benchmarking its pricing against Samsung and GoogleApple’s pricing strategy is also being shaped by what its closest premium smartphone rivals are doing. Because Apple has been taking cues from Samsung and Google (as both competitors raised prices for flagship smartphones by an estimated $100 in response to increased costs for memory and other parts).That increase would bump the iPhone 18 Pro to approximately $1,199 in the U.S., from $1,099 on the iPhone 17 Pro (an increase of about 9%), and keep the device's pricing competitive with other high-end models.More articles by AuthorTrending StoriesAnalysts say a $100 increase could be relatively modest considering the scale of the component-cost increases currently affecting the smartphone industry.New camera and hardware upgrades could add to the production billHigher memory prices are not the only factor that could influence the iPhone 18 Pro’s price. Reports indicate that Apple is also preparing significant hardware improvements for its next premium models. The iPhone 18 Pro is expected to feature a new-generation processor and camera upgrades, while industry analysis suggests the overall cost of producing the device has risen sharply.TrendForce’s estimate of a roughly 38% increase in the bill of materials highlights the scale of the challenge. Apple therefore faces a choice between absorbing more of the additional production expense or transferring some of it to consumers. A higher launch price would help offset those costs while protecting the company’s profitability.iPhone models potentially facing a price increaseiPhone modelCurrent India starting pricePotential price impactiPhone 18 ProNot officially announcedCould rise by about Rs 10,000iPhone 18 Pro MaxNot officially announcedLikely to see a premium over predecessoriPhone 17Rs 82,900Reportedly could get costlieriPhone AirRs 94,990Reportedly could get costlieriPhone 17eRs 59,900*Reportedly could get costlierThe potential hike figures are unconfirmed. Current India prices for existing models are based on reported Apple pricing, while the possible increases are based on industry reports and leaks. The iPhone 17, iPhone Air and iPhone 17e have been mentioned among models that could see price changes, but Apple has not confirmed any such revision.Apple may limit the increase to protect iPhone demandBut despite increasing costs, there is also a good incentive for Apple to refrain from a significant increase in prices. Gurman added that even $100 increase in an iPhone 18 Pro, considering the gravity of the shortage in memory chips. In addition, Apple had also cautioned on the pressure on its gross margins which made the pressure of prices on customers in the forefront.Apple’s strong premium customer base gives it some pricing flexibility, but an excessive increase could affect upgrades and sales. A reported upgrade subscription plan could also make higher-priced iPhones easier for consumers to afford by spreading payments over time.September launch could reveal Apple’s final pricing strategyWhile Apple hasn’t definitively stated that the iPhone prices will go up, it is starting to become clearer as to when that might be: On September 9, 2026, Apple is holding an event and is widely expected to unveil the next generation iPhone and the correspondingiPhone 18 Pro models-final prices of which, will likely take into account component costs, Apple’s preferred margins and the company’s estimate of demand for the phone.For now, the reported $100 increase in the US and up to Rs 10,000 increase suggested for India should be treated as estimates rather than confirmed prices. The launch event is likely to settle the question of how much more consumers will have to pay. FAQsWill Apple increase iPhone prices with the release of the iPhone 18 Pro?Yes, Apple is preparing to raise iPhone prices, likely beginning with the iPhone 18 Pro lineup expected to be unveiled in September. The increase is attributed to soaring memory and component costs.How much can we expect the iPhone 18 Pro price to rise?Reports suggest that the iPhone 18 Pro price could increase by about $100 in the US, bringing it to around $1,199. In India, the price could potentially rise by up to Rs 10,000.What factors are contributing to the expected price increase of the iPhone models?The expected price increase is largely due to sharply rising memory and silicon costs, as well as significant hardware improvements like new-generation processors and camera upgrades. Recent estimates indicate that the bill of materials for the iPhone 18 Pro could be about 38% higher than that for the iPhone 17 Pro.Are other Apple products also facing price increases?Yes, Apple has already raised prices on several Mac and iPad models due to elevated component costs, and other models such as iPhone 17 and iPhone Air may also see price increases.When will Apple officially announce the pricing for the iPhone 18 Pro?Apple is expected to unveil the final pricing during its launch event scheduled for September 9, 2026, where the next generation of iPhones, including the iPhone 18 Pro lineup, will be introduced.end of article