Nvidia is moving to acquire AI platform Hugging Face in a deal valued at about $12.9 billion, a move that would extend its reach beyond chips into how AI models are distributed and used by enterprises.

The Information reported the deal, citing sources, though the companies have not publicly confirmed the transaction.

If completed, the deal would place a widely used repository of AI models and datasets under the control of a company that already dominates the infrastructure layer of the AI market.

Nvidia was already an investor in Hugging Face, participating in a $235 million funding round in 2023 that valued the company at about $4.5 billion, according to the report.

Neither of the companies immediately responded to a request for comment.