Food innovation company Botenz has entered India with peanut, almond, cashew, pistachio and sesame powders, targeting approximately 1.8 lakh consumers and 1,200-1,500 outlets over five years.
Botenz, a food innovation company, is introducing nut powder category as a food format in India.A media statement said that the company -- which is backed by investors from Montenegro, Bulgaria, Israel and Russia -- is entering the market as part of its geographic expansion and plans to reach approximately 1.8 lakh consumers across India within the next five years.Botenz’s range includes peanut, almond, cashew, pistachio and sesame powders, with applications across smoothies, oats, yogurt, baking, snacks and other food preparations. The products are also intended for food service applications, giving the category relevance across household consumption and commercial food preparation.As part of the expansion, Botenz plans to scale up production to meet growing demand, while building a distribution network that reaches approximately 1,200-1,500 outlets across India over the next five years through regional distributor partnerships, alongside its digital and foodservice channels. This India rollout is also part of a broader chapter in Botenz’s global growth story, as the company builds its footprint across new markets worldwide, it said.Strategically importantQuoting Prashanth Nagaraj, Co-Founder and Managing Director of the company, the statement said: “Indian consumers have long valued nuts as part of their everyday diets, while growing awareness around cleaner labels, natural nutrition and convenience is shaping how people make food choices. We see an opportunity to take this familiarity with nuts and translate it into a more versatile, accessible format that fits naturally into modern eating habits. This belief led me to co-create Botenz in India, with the ambition of building a strong category around nut powders and making India a meaningful part of Botenz’s global growth over the next five years.”Elad Lavi, Co-Founder and Global CEO, said India is strategically important for Botenz not only because of the scale of the market, but also because it offers an opportunity to build a strong local foundation for its international growth.“As we enter the market, our priority is to establish the right partnerships across retail, distribution and food service, while developing a deeper understanding of local consumer and business needs. We believe the experience we build in India can help shape our approach to other markets and create a strong foundation for Botenz’s next phase of international expansion,” Lavi said.Published on August 27, 2026
