As Apple reportedly gears up to announce its first foldable iPhone on September 9, Bloomberg reports that IDC has a bullish outlook on the device’s performance during its first year. Here are the details.
IDC bullish on iPhone Ultra first-year shipments
Next month at its “Surprise and shine” event, Apple is widely expected to announce its first book-style foldable iPhone, which rumors say could cost roughly $2,500.
Despite years-long skepticism around the category, Counterpoint Research recently forecast that book-type devices will account for 76% of global foldable smartphone shipments in 2026, up from 52% in 2025, with Apple’s entry helping drive overall market growth of 21% year over year.
Now, IDC (via Bloomberg) is out with an equally optimistic look at just how many foldable iPhones it expects Apple to ship in its first year of availability.
