Eager to expand its portfolio in the face of changing macroeconomic conditions and a disruptive supply chain in the AI age, Acer India has resolved to go beyond its laptop and large appliances business to include more consumer products as well as open a lifestyle business focusing on travel bags and smart rings.Speaking with businessline, Sudhir Goel, Chief Business Officer, Acer India, said the company aims to be a multi-brand service for consumers and for the enterprises, including the infrastructure management services. While stressing the company will not move focus from its laptop business, persisting macroeconomic trends have highlighted the need for a resilient business portfolio, including washing machines and fridges as well as smaller appliances.
What was the driving factor that led you to open up to the larger electronics consumer appliances business?
It was important for us to broaden the technology ecosystem, rather than only getting confined to PC. Newer models of AI will give us the growth in the PC, but we also wanted to address other needs of enterprise and consumers. We wanted to get into the homes of the consumers already enjoying Acer PCs using the consumer electronics background. So there’s a lot of ecosystem, both on the demand side as well as supply side.It was also to ensure we have a more balanced and resilient business considering dynamics keep changing because of global and local scenarios. So, to bring an insulating opportunity and more balanced opportunities, we decided to get into both these categories.
