U.K. agency Independent Talent Group is launching a creator studio to be headed by Deborah Turness, who has joined as president of Independent Talent Studio.
Most recently, Turness was CEO of BBC News and Current Affairs and a member of the BBC board, and previously served as president of NBC News in the U.S., CEO of ITN and president of NBC News International.
Turness will be focused on “building original media brands, franchises and intellectual property,” Independent said. “Working alongside Independent’s established teams across talent, commercial and creative development, she will lead the growth of a new creative studio, bringing together world-class clients and the rapidly expanding creator economy, developing and owning original ideas across video, podcasts, social, newsletters, live experiences and emerging formats.”
Independent represents an “extraordinary breadth of creative talent,” it said, “across actors, writers, directors, presenters, comedians, producers and broadcasters. The studio will build on that platform, whilst also attracting a new generation of creators, experts and voices capable of building powerful, direct relationships with audiences.”
It added, “The ambition is to create a new engine within Independent for building, owning and growing media businesses around their clients.”
